Consumer Brands
Mela
Inspired by the tastiest watermelons on earth, Mela is a bold beverage brand that offers a juicier way to hydrate by sourcing the best, purest, and ripest watermelons to replenish your electrolytes and refresh your spirits. Transporting you from your daily life to a slice of paradise.
Stevie worked with Levie Branding as the Lead Designer with a focus on illustration, where they sought to envision Mela as a sensorial explosion for the ruthlessly rebellious. They designed the brand identity, web design, packaging, and collateral. Photography by Wonderkind.