Carefully grown and tended to for six generations, Estate 98’s coffee cherries are picked individually by hand and dried on patios, honoring the age-old method for the most exquisite flavor and quality.

Inspired by the history and the legacy of the Larin family, our vision for the Estate 98 brand is centered around the coffee itself – once known as “El Grano de Oro” (The Golden Bean) – and its origin story with the magnificent Santa Ana volcano, where coffee trees prosper and cherries are picked under the beaming rays of the dry season in El Salvador.

Ali worked with Levie Branding as the Lead Designer, responsible for designing a brand identity and packaging system that encompasses the culture, history, and authenticity of this brand.